DENIED

Every year, 300 million+ claims are denied in the U.S.

PRIOR
AUTHORIZE
THIS.

Your doctor said yes.
Your insurance said no.
We say enough.

The truth
82%
of denied claims overturned on appeal

They deny it knowing they are wrong.

The system does not need to be right. It just needs to be slow enough that you stop fighting. Every denial is a bet against your willpower.

This letter is not fiction. It is Tuesday.

|||||||| HEALTH INSURANCE CO.
Claims Department - Prior Authorization Division

Dear ||||,

After careful review, we have determined that the requested life-saving treatment is not medically necessary.

This determination was made by ||||||||||, who has never examined you, reviewed your chart for approximately 1.2 minutes, and holds a license in a specialty unrelated to your condition.

You have the right to appeal within 30 days. Average processing time: 6-9 months.

We value your health and wellness.

Status: Denied - Ref #00000000
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34%
of prior authorization requests are initially denied
73M
Americans delayed or denied care in 2023
82%
of appealed denials are eventually overturned
Sources: AMA, KFF, ProPublica
Real People. Real Denials.

They said no.

These aren't edge cases. They're the system working as designed.

"My daughter's insulin was denied because they wanted her to try lifestyle changes first. She's Type 1. Her body doesn't make insulin."
Mother of a 9-year-old - Texas
Denial overturned after 4 months.
"I'm an ER physician. I spent 45 minutes on hold to get authorization for a CT scan on a patient actively having a stroke."
Emergency medicine physician - Ohio
Patient treated. Paperwork filed retroactively.
"The person who denied my cancer treatment was a dentist."
Breast cancer patient - California
Appealed. Approved 7 months later.

These people fought back. Now it is your turn.

Silence is the system's best weapon. Break it.

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How It Actually Works
The Quiet Machine
A system built not to protect you, but to exhaust you.
01

Your doctor prescribes treatment.

Based on your medical history, labs, imaging, and years of training.

02

A stranger overrides it.

Someone who has never met you reviews your case for under two minutes.

03

You're told to appeal.

The burden shifts to you. While sick. While scared. While the clock runs.

04

Most people give up.

That's the point. It just needs to be slow enough that you stop fighting.

Seen in the Wild

#PriorAuthorizeThis

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This is a signal.

Every follow is a vote. Every share is a crack in the wall. Every person who says that happened to me too makes it harder for the system to hide behind fine print.